These are the same things we choose for ourselves and recommend to our family and friends. If we recommend that you spend your hard-earned money on something, we take it as seriously as if our own money were on the line.
If a reader chooses to buy a product we recommend as a result of our research, analysis, interviews, and testing, our work is often (but not always) supported through an affiliate commission from the retailer when the reader makes the purchase. There’s no incentive for us to pick inferior products or to respond to pressure from manufacturers—in fact, it’s quite the opposite. If a reader returns their purchase because they’re dissatisfied or the recommendation is bad, we make no affiliate commission. We think that’s a pretty fair system that keeps us committed to serving our readers first. And of course, our writers and editors are never made aware of or influenced by which companies have affiliate relationships with our business team.
The most important thing to us is reader trust. If we were to recommend something due to bias or laziness, readers wouldn’t support our work. We also invite readers to fact-check our pieces, which carefully outline the time, logic, and energy we spent researching, interviewing experts, and testing gear. Often, this takes dozens—sometimes even hundreds—of hours. Each guide plainly lays out all the evidence for how we made our picks so you can judge for yourself.
Reach out to let us know if you need advice in figuring out a particular shopping challenge. Our staff—made of smart and curious people who love to investigate reader questions—will do their best to help.